There is a popular misconception that the more links you have on your site, the better off you are in terms of site popularity, link popularity, or search engine ranking. In fact, you must have quality links on your site that relate to your site’s content and link to sites that are also relevant. Link popularity, or “link pop” will increase the more quality links you have and decrease with less quality links. So how do you increase your website’s link pop?

Another way to gain link popularity is to write articles, blogs, and make valuable contributions to discussion forums that will lead people to click on your signature link at the end and visit your site, thereby increasing your traffic. You can submit your articles to article directories and spread your links quickly around the net, and you can visit other people’s blogs and post a comment with your byline at the end. You can also use other people’s articles or blogs on your own site if they would offer valuable content and links for your site.