SE optimisation is a hot topic in internet marketing, so we have written a series of primers on the important factors in getting high search engine rankings. Each search engine is different and different search marketing techniques need to be used to get good rankings on them all

Yahoo like Google, feels that a good search engine needs to monitor links as an important factor, because it is the least easy to manipulate. However, Yahoo is less strict than Yahoo, when it comes to evaluating the quality and the nature of links. It does not have an equivalent to page rank, although it does monitor the keywords in the anchor text. Links also seem to mature in importance on Yahoo, and they made need to be in place for several weeks before they are recognised. Yahoo has less bias towards information sites than Google, and so commercial sites can find themselves getting a higher ranking quicker and commercial links are more highly valued.