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You know search engines evaluate a site based primarily on the links going to it (inbound links). The PageRank of the sites on which the inbound links are located, and the anchor text of the links, matter a lot. But if you're like most webmasters, you don't appreciate the value of outbound links. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories Outbound links' anchor text affects a page's search engine ranking in much the same way that inbound links' anchor text affects search engine ranking. Anchor text of inbound links is arguably the most important factor in search engine rankings for particular keywords. For instance, if "fuzzy keyword" is in the anchor text of a link to a webpage, that webpage may well appear in SERPs for "fuzzy keyword" even if neither the word "fuzzy" nor "keyword" appears anywhere on your site.
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