You can jumpstart your link campaign by getting directory links. Building links, by listing your website in the search engines and directories, is one way of increasing your link popularity, especially if yours is a new site or one with no inbound links. However, you should choose your directories and search engines well. But, the shortage of inbound links puts your site at a severe disadvantage because link analysis is an important part of every search engine's ranking algorithm.

So, you can overcome this disadvantage by getting a few quality links. And a good way to start is to get listed in as many directories as you can. There are many directories out there, and the more you can get into, the better. If you have a business related website, and it can’t be accepted by non-for-profit directories, then you should try submitting it into business directories and should be prepared to pay a small fee for it.