The speed of delivery, the quality of the wholesale jewelry supplied and the prices quoted. It is also wise to check up of prices charged in the past to avoid being ripped off. As you well know it is very easy to ripp off jewelry nowadays. More and more fakes are being produced and they are now even making it hard to tell the difference between the fake stuff and the genuine jewelry.

Why don't you do your research and become very well equiped to identify the fake jewelry from the genuine. It will pay off in the long run, saving you complaints from your customers after they realise you just sold them fake jewelry.In cases like this, you are always the bad guy, your customer will never understand that you purchased fake wholesale jewelry, to them you become just a con or scam artist.