An easy way to define a Broadband Marketplace is to think of it as a giant mall where you can go shop for the broadband distributor of your choice, instead of having to deal with a single company that controls all of the market. A very good point about having a group of providers instead of a single entity is the resulting war that will ensue between them. Providers will obviously try to get as many subscribers as possible, and to do so, they will have to attract you in any means necessary; this resulting feud means that you can look around for rebates, bonus, referral programs and many innovative market stunts that they will offer, all will be in the customers advantage.

When you are browsing through websites or downloading content, data packets are transferred from your computer to the location of those packets. The transfer rate should vary from 256 kilobytes per second to 1.5 megabytes per second and the higher the number is, the better it is for you (while taking in consideration that 1.5Megs is the highest of the two, as it is close to 1500 kilobytes per second.) As well, some Broadband provider may have a clause in which they reinforce a cap or transfer limit in which you cannot download more than the said limit per month. Depending on your activities, you may ask tech-savvy friends if the imposed limit of a provider is enough for you.