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Web Resources Publications - Resist the urge to blast your press release out to thousands of publications, most of who will not be interested. Most likely this technique will annoy them. Instead, target the publications that will be most interested in your press release.Send A Personalized Letter - Send a letter directly to the correct editor of the publications you have selected. Don't be afraid to call and confirm the editor's name. Then send the press release with the cover letter and follow up with a friendly, non-pushy phone call.Create A Press Kit - Create press kit that defines all of your successes and achievements. Include a bio, press releases, and clips. Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5 Don't Limit Yourself To Online Ezines and Newsletters - Plenty of valuable newsletters still exist in print, hard copy form. Target these editors as well. Many are hungry for content.Get Yourself In Front Of An Audience - Don't forget the real world! Find opportunities to speak to your target audience. Many professional organizations are looking for free speakers. Take these opportunities and run with them.Pitch Like A Pro! - Sometimes the best approach to the media is a simple pitch. Forget the press release and all the elegant literature. Make a phone call and pitch your story. It's often the most effective approach.

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